Googling Fashion: Forecasting Fashion Consumer Behaviour Using Google Trends
نویسندگان
چکیده
منابع مشابه
Consumer Buying behaviour in Fashion Retailing: Empirical Evidencies
Consumer behaviour research is the scientific study of the processes consumers use to select, secure, use and dispose of products and services that satisfy their needs. Firms can satisfy those needs only to the extent that they understand their customers. The main objective of this paper is to study the gender differences in consumer buying behaviour of a Portuguese population when they go shop...
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ژورنال
عنوان ژورنال: Social Sciences
سال: 2019
ISSN: 2076-0760
DOI: 10.3390/socsci8040111