Googling Fashion: Forecasting Fashion Consumer Behaviour Using Google Trends

Consumer Buying behaviour in Fashion Retailing: Empirical Evidencies

Consumer behaviour research is the scientific study of the processes consumers use to select, secure, use and dispose of products and services that satisfy their needs. Firms can satisfy those needs only to the extent that they understand their customers. The main objective of this paper is to study the gender differences in consumer buying behaviour of a Portuguese population when they go shop...

Twitter and Fashion Forecasting: An Exploration of Tweets regarding Trend Identification for Fashion Forecasting

The fashion industry faces serious challenges in terms of accurate demand forecasting. While production decisions have to be made at an early stage, precise demand information only become available several months later. One main characteristic of the fashion industry is long time-to-market compared to short selling periods. Consequently, it is hardly possible to replenish successful products. T...

Fashion\Trends in Web Design

In this paper we describe a preliminary, in-progress, research of fashion\trends in HCI. First, we present the motivation for this research, as this topic has not been methodically researched despite the accelerating pace and growing influence of fashion\trends in modern life. In order to provide appropriate theoretical background, we define and explain the fashion and trend phenomena using res...

Consumer Behavior Characteristics in Fast Fashion

Tradition versus fashion in consumer choice

Evidence is growing that in many markets consumers select not simply on the basis of the perceived attributes of products, but their preferences are modified by the behaviour of others. Economists have paid relatively little attention to such markets. The classic Bass diffusion model incorporates the imitation of others as a part of the behavioural rules used by consumers in making choice. We e...